Made with Ángela Iranzo, Inés Arcas & Marta Aniceto & Deme Villena ❤

This project consists on a fictional festival celebrated on 14th February, Saint Valentine’s day. But it is not couple’s love themed, the importance here is the love of our friendships.

Because love to a partner for life is cute and everything, but who gives a s*** about friends? Well we do, through this festival.

In Patio, several activities would be made in order to reinforce and enhance that friendship relationships & bonds with any kind of friends, even new ones you would make attending to it.

The graphic identity is graffity style based as it can be seen, making jokes and laughing at all the «stereotypical» love archetypes such as hearts, love letters and bouquet of flowers.

Published on Behance.